To love it or hate it.. that is the question.

We all love that sound in the morning!

Whether it's 5 A.M. or 8 A.M. it always comes too early. We know how warm and cozy our beds are but we also know how much more potential the day holds when the morning is started out right.. with a morning run. It's the balance between love and hate. It's the balance between a "spare tire" or the way your WRT8110GLC fits, proof that you ran that extra lap around the block. New Balance is tipping the scale in the right direction. We want you to improve your personal best, keep track with the 50007. Set goals, track your progress and compare results with other enthusiasts at NBFITS.com. We've been there too.. panting and chanting to yourself, "one more step, one more lap, one more mile." Go ahead. Your 992's can handle the stress on your knees, on your shins. It's all about getting the new balance. You may be the last person practicing your three pointers but you'll be the first to make the shot under the stress of the buzzer. Your 826's may be the only thing accompanying you on those extra laps at practice but you'll be the only one with the view from the other side of the goal line. Squeeze in that late night run if that's the only chance you get. When you kick off your 882's and crawl into bed you'll dream of turning that double into a triple in tomorrows game. And while you hate the rain in your eyes as your feet stay dry in your 1110's, we want you to love the sound of the tape snapping when your 1223's take you to first on race day.
Tip the scale.